Speed-to-Lead & Agent Performance Dashboard Development
A Speed-to-Lead & Agent Performance Dashboard costs $900 – $2,000 at PINCLER and takes 8–16 days to build. See which agent is slow and which portal actually pays, in one live view.
The price moves inside the $900 – $2,000 band based on how many of the features you need, the number of integrations, the number of user roles and whether existing data has to be migrated. That band is possible because AI coding tools write the first draft while senior engineers review every line, add automated tests and harden security. It covers this one workflow with standard integrations and never exceeds $2,500.
- Fixed price
- $900 – $2,000
- Delivery
- 8–16 days
- Built with
- Claude · GPT · DeepSeek · Cursor · Claude Code
A dashboard showing median first-response time per agent and portal, leads answered inside five minutes, conversion by source and SLA alerts. From $900 to $2,000.
The problem
A brokerage owner paying for Property Finder and Bayut credits cannot tell which portal produces viewings and which produces noise, because nobody measures what happens after the lead arrives. Response time is invisible, so the agent who answers in four minutes and the one who answers the next afternoon look identical in the monthly review. Budget gets renewed on instinct, and slow follow-up is only discovered when a good lead has already bought elsewhere.
What we build
PINCLER builds a speed-to-lead dashboard that times every enquiry from arrival to first genuine reply, then reports median and worst-case response time by agent, portal and hour of day, the share of leads answered inside five minutes, and conversion from lead to viewing to offer by source. SLA breaches alert the owner on WhatsApp while the lead is still recoverable. We generate connectors and metric models with Cursor and Claude Code, Claude answers plain-English questions about the numbers, and DeepSeek backfills your history cheaply. Custom software development from $900 to $2,000, never above $2,500.
Features included
- Median and worst first-response time per agent
- Response time by portal and hour of day
- Share of leads answered inside five minutes
- Lead to viewing to offer conversion by source
- Cost per viewing against portal spend
- SLA breach alerts to the owner on WhatsApp
- Weekend and out-of-hours coverage view
- Ask-the-data assistant in plain English
- Weekly summary emailed to management
What you receive
- Full source code in your GitHub repository
- Dashboard deployed with role-based access
- Historical lead data backfilled and cleaned
- Metric definitions document and handover video
- 30-day bug-fix warranty and support window
How we build it
- Day 0: free 30-minute call to fix lead sources, reply channels and SLA thresholds, followed by a written fixed quote
- Days 1–4: we connect portal lead emails, WhatsApp, SMS and call logs and define what counts as a first genuine reply
- Days 5–9: response-time, five-minute share and conversion metrics are built and your lead history backfilled
- Days 10–13: SLA breach alerts to the owner's WhatsApp and role-based access are piloted with the team
- Days 14–16: full launch, weekly summary email switched on, metric definitions handed over and the 30-day warranty begins
What each budget gets you
| Budget | Build | What changes |
|---|---|---|
| $900 | Core metrics | Median and worst first-response time per agent and portal from your lead emails and WhatsApp, with a live owner view and per-hour breakdown |
| $1,400 | Alerts and conversion | Adds SLA breach alerts to the owner on WhatsApp, lead to viewing to offer conversion by source and cost per viewing against portal spend |
| $2,000 | Full analytics build | Adds SMS and call log coverage, cleaned historical backfill, the plain-English ask-the-data assistant and the weekly management summary email |
Ideal for
- Small Dubai brokerages
- Brokerage owners and principals
- Sales managers
- Off-plan sales teams
- Property managers
FAQ
Speed-to-Lead & Agent Performance Dashboard: common questions
Where does the response-time data come from?
From your lead sources and the channels agents actually reply on – portal lead emails, WhatsApp, SMS and calls – so a reply counts only when a real message reaches the buyer, not when someone opens the record.
Can agents see each other's numbers?
Visibility of each agent's numbers is your choice. Role-based access lets agents see only their own figures while owners and managers see the full league table, and many brokerages start private then open it up.
How much does the dashboard cost?
From $900 to $2,000 fixed, delivered in 8 to 16 days depending on sources and history to backfill. Quoted after a free discovery call and never above $2,500.
Related
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