Clay Workflow Build — Enrichment Waterfalls, AI Research Columns & CRM Push
Clay tables that actually run: waterfalls, AI research columns and pushes to your CRM
- Fixed price
- $700 – $1,800
- Delivery
- 5–12 days
- Built with
- Claude · GPT · Cursor · DeepSeek
Expert Clay build-out: ICP sourcing, credit-efficient enrichment waterfalls, Claude and GPT research columns and pushes to HubSpot, Instantly or Smartlead. From $700 to $1,800.
The problem
Clay is the hottest tool in GTM engineering, and most teams use 10% of it. Tables are built by trial and error, enrichment credits burn on the wrong providers, AI columns return vague research, and the hand-off to the CRM or sequencer is a manual CSV export. The subscription is paid for; the pipeline it was meant to create never materialises.
What we build
We design your ICP and build the Clay workflows end to end: sourcing from Apollo, LinkedIn Sales Navigator, Google Maps or your own lists; waterfall enrichment across FullEnrich, Prospeo and Dropcontact; Claygent and AI research columns with prompts we write and test on Claude and GPT; scoring formulas and deduplication; HTTP API steps into your tools; and pushes to HubSpot, Zoho, Instantly or Smartlead. Prefer a Clay-style alternative such as Persana or Cargo? We build on that instead. With Cursor we ship the n8n glue and a credit-usage monitor within days. Custom software development from $700 to $1,800 – never more than $2,500 – with every table documented and handed over.
Features included
- ICP definition and sourcing tables
- Credit-efficient enrichment waterfalls
- Claude and GPT research columns with tested prompts
- Lead scoring formulas and deduplication
- HTTP API steps to internal tools and n8n
- Push to HubSpot, Zoho, Instantly or Smartlead
- Scheduled runs and credit-usage monitoring
- Works on Clay, Persana or Cargo
- Team training on editing tables safely
What you receive
- Production Clay tables in your workspace
- Prompt library for research and qualification columns
- Waterfall and provider order documentation
- Credit monitor and run schedule
- Training session, handover video and 30-day warranty
Ideal for
- B2B SaaS sales teams
- Outbound and lead-gen agencies
- Recruitment firms
- Founder-led sales teams
- RevOps managers
FAQ
Clay Workflow Build — Enrichment Waterfalls, AI Research Columns & CRM Push: common questions
Do you build on Clay or on alternatives?
Clay by default, because it has the deepest integrations and the most active ecosystem. If you already use Persana, Cargo or a similar Clay-style tool, we build on that and keep the same design principles.
How do you keep Clay credits under control?
Waterfalls are ordered by hit-rate and cost for your market, AI columns run only on leads that pass cheap filters first, and a monitor alerts you before a run exceeds budget. Most clients cut credit spend by a third.
How much does a Clay build cost and how long does it take?
From $700 to $1,800 fixed, live in 5 to 12 days depending on sources and integrations. Quoted after a free discovery call and never above $2,500.
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